Bonne Nouvelle, the leading brand of non alcoholic wines for over 30 years (60% market share), continues to boost sales in this category.
Innovation 2025: First non alcoholic wine in a 3L bag-in-box.
Innovation 2026: The brand creates a new market segment -> non alcoholic aromatized wines.
*Three flavors:
🍊 Rosé Grapefruit (the iconic fruit)
🍑 White Peach (the sweet and comforting fruit)
🌴 White Passion Fruit (the trendy fruit that reminds us of the beach and vacations).
*Alcohol-free recipes with 0% alcohol and very low in calories (only 21kcal per 10cl glass, less calories than a soft drink!).
*Colorful labels that showcase the fruit, making a big impact on the shelf.
A new range that focuses on pleasure to attract younger consumers through new drinking occasions.
Launching throughout France in January 2026, for a Dry January that combines sobriety with flavor.