September 19 was an event for Cordier Asia in China. After organising an open house at the Shanghai offices, which have been renovated and redecorated in Cordier colours, the teams hosted a grand tasting evening.

Georges Moneger, Export Director, Xiaolong CAO, China Sales Director and Lola GU, Sales Manager, gave visitors a chance to rediscover our flagship brands, as well as discovering the new additions to the range, such as Dival Cotel champagne, Tuxedo spirits, Domaine de Bellene (Burgundy), Whispering Mountains (South Africa) and alcohol-free wines.

It was a day rich in exchanges designed to win the loyalty of existing customers and convince potential ones. After the dreary months disrupted by the Covid epidemic, this demonstration of Cordier’s new strategy was a success: it was a transformed trial! To be repeated in the future at other sites such as Chengdu.