As the terraces reopened, Thomas Lombard, Managing Director of the Stade Français Paris and Philippe Leveau, Deputy Managing Director of Cordier by InVivo, signed an agreement between the two companies.
Only a few weeks after its merger with Vinadeis, which placed it in the top three French wine operators, Cordier by InVivo continues to make its brands known. In recent months, Café de Paris has increased the number of new products and innovations to become the key player in the spontaneous aperitif market. Its referencing by the Stade Français Paris was an obvious choice and an ideal playground for winning over new consumers.
This agreement is not a coincidence: “Rugby is about integrity, discipline, passion, solidarity, respect, but also conviviality! We are proud that our products can be associated with these essential values,” said Philippe Leveau, a lifelong rugby fan.
As a result, from the start of the 2021/2022 season, the general public areas and the Bistrot Parisien of the Stade Français Paris will offer the entire Café de Paris range: its sparkling wines, still wines and also its Wine Seltzers. This is an alternative to conventional drinks that aims to make a name for itself in the stadium refreshment areas.
Thomas Lombard, General Manager of the Club is “honoured to welcome Cordier by InVivo for the next two seasons. The products and initiatives that will be developed jointly will take the fan experience to a new level.
In addition to events and experiences to introduce fans to the new products, several events for the Stade Français Paris Business Club network (such as tasting evenings) will be organised during the season. On the sporting side, an InVivo trophy will be held during the pre-season with the group’s partner teams.
The season promises to be full of surprises, with the pleasure of finally seeing the public in the stands!
As for R&D, the pooling of skills and tools will make it possible to offer consumers wines adapted to their expectations, as well as wine-based innovations, such as the Wine Seltzers Café de Paris, which will be on the shelves from April 2021.
About Stade Français Paris:
The club was born in May 1995 from the merger of the rugby sections of two Parisian omnisports clubs, Stade Français and CASG, with both teams then competing in the French Group B Championship. The Stade Français was founded in 1883 by students in the Latin Quarter, at the café “Le Procope”. On 20 March 1892, the players of the Stade Français played against those of Racing in the first final of the French Championship on the Bagatelle grounds. Refereed by Pierre de Coubertin, this first final, which was narrowly lost (4-3), preceded the club’s first three titles (1893, 1894, 1895). With many internationals in its ranks, the Stade Français won a total of eight national titles between 1893 and 1908, playing a major role in the introduction and spread of the sport. CASG, founded in 1903 and winner of the Challenge de l’Essor in 1993, has had many internationals in its ranks at almost every stage. Bernard Laporte (French Champion with Bègles-Bordeaux in 1991), who arrived in May 1995, took over the reins of the professional group and built up a group of experienced and determined players. The good results following his appointment correspond to the 1995-96 season. Today, the Stade Français Paris has fourteen French Championship titles and one European Championship title to its credit, making it the most successful French club after the Stade Toulousain.
All the history of the club in pictures on www.stade.fr, Facebook and Twitter @SFParisRugby.