Priority topics :

• Blockchain our wines to inform and educate consumers about responsible consumption​
• Recreate a link between those who make wine, the earth and those who consume it​

Explanations :

Blockchain: a technology that stores data and enables it to be transmitted transparently and securely. Thanks to a QR Code on our wine labels, we give consumers access to reliable information on the life of the wine.

Actions :

In November 2022, we launched our 1st blockchain-enabled wine with La Cuvée Mythique. Since then, we have continued to innovate and deploy blockchain within our brands. It is the ideal innovation to meet the need for transparency while remaining interactive with the consumer.