It’s become a classic and almost a ritual: after the holidays, consumers tend to start the year with the “galette des rois” and increasingly often without alcohol, throughout the entire month of January. This is a period conducive to discovering other drinks and flavors, like Bonne Nouvelle, the No.1 non-alcoholic wine brand in France for over 30 years.

Dry January
In 2024, 5.1 million French people took part in the Dry January (Survey carried out from January 8 to 17, 2024 by Panel Selvents among a representative sample of 5,000 respondents in mainland France). Proof that this challenge not to drink alcohol for the whole month of January has been adopted, and has become a veritable social phenomenon, stimulating debate on sobriety and moderation. This month’s highlights include alcohol-free wines, a new category on the rise, while the volume of all alcoholic beverages fell more sharply in January than over the rest of the year.

Non-alcoholic wines: a promising category for bringing consumers back to the wine aisle
While wine consumption is in drastic decline, with 26% of French people declaring that they are drinking less wine (Toutlevin study on wine consumption in France and NOLOW 2024 trends), the non-alcoholic wine segment is experiencing strong growth in France: +20% in volume, +26% in value (CAM P11 HMSM). Younger consumers, who drink less alcohol than their parents, don’t like the strong taste of traditional wine and are looking for fruitier, easier-to-drink beverages with fewer calories.
Health, lifestyle and budget reasons explain the meteoric rise of alcohol-free wines, which are no longer consumed by default but by choice. Today, 28% of French people – and 41% of those aged 26-35 – consume NOLOW beverages: alcohol-free or low-alcohol (Baromètre Sowine 2024).
“At Cordier by InVivo, this is what we theorize as the new trend of conscious drinking: reconciling pleasure and responsibility by drinking less alcohol. It’s a real awakening to our lifestyles that leads us to measure our choices as shoppers”.
Camille Huarté-Lesaint, Brand Manager Cordier by InVivo.

Bonne Nouvelle, the number 1 non-alcoholic wine brand for over 30 years
Since 1984, when it filed the first patent on dealcoholization techniques, the Bonne Nouvelle brand has been the market leader for alcohol-free wines in France. With a 65% market share, Bonne Nouvelle is the category captain: the brand that contributes most to the recruitment and development of the segment.
“As a pioneer and category leader with our Bonne Nouvelle brand, we have a real vision of what the alcohol-free market is today, who our buyers are, and what ranges we need to collectively develop within the wine industry to meet their new needs and uses”.
Camille Huarté-Lesaint, Brand Manager Cordier by InVivo.
With volumes up +20% compared to 2023, Bonne Nouvelle is the undisputed benchmark in its segment: on average, more than 10 bottles of Bonne Nouvelle are sold in every supermarket every week! Rosé is the brand’s 1st reference: it alone accounts for 1/3 of the market share of alcohol-free wines in France. The brand’s leading position is due to its fruity taste, which appeals in particular to young people, who are moving away from red wine during meals, and turning to lighter drinks for the aperitif.

The first alcohol-free bag-in-box rosé wine for the sunny days of 2025
In 2025, Bonne Nouvelle launches the very first alcohol-free rosé wine in 3-liter Bag in Box packaging. Attentive to the needs of customers, who buy an average of 3 to 4 bottles per sale, Bonne Nouvelle offers a new large-format range, in an inflationary context where price per liter is more than ever a criterion of choice for consumers. An innovation to share, aimed at the summer barbecue season.
“It’s a real innovation for the category, Bonne Nouvelle is the first brand to develop a Bag in Box of non-alcoholic wine in France. This new product that we are launching on our flagship reference – the rosé – will create traffic in the aisle and animate the summer season”. Constance Boulart, Marketing Director Cordier by InVivo
To keep pace with the boom in alcohol-free wines, Bonne Nouvelle offers two ranges: Pour accompagner l’essor des vins sans alcool, Bonne Nouvelle propose deux gammes :
* The « Classiques » : in three colors Rosé – Red – White, these are Bonne Nouvelle’s historic products. Alcohol-free, low-calorie wines, light and fruity, to share with family and friends for a moment of conviviality.
* The « Cépages » : 3 new single-varietal references, 100% Chardonnay, Sauvignon Blanc and Syrah rosé wines, with no added flavoring, to reveal the unique, authentic taste of de-alcoholized wine.
Products to be found in supermarkets and hypermarkets throughout France.

Bonne Nouvelle, a brand active on all networks
Bonne Nouvelle’s success can be attributed to all its communications investments and in-store activations: social network communications on Instagram and TikTok, linear shelf markers, tasting and sales events, in-store competitions… The brand has a strong presence at the point of sale to reach consumers directly, help them discover the product, and convert their interest in alcohol-free products into an act of sale.
“With Bonne Nouvelle, we activate our outlets all year round with 360° campaigns to drive a more modern and innovative vision of non-alcoholic wine consumption. This is what enables us to recruit young consumers to the category”.
Constance Boulart, Marketing Director Cordier by InVivo
In fact, the brand has chosen an inclusive signature to illustrate its vision: Bonne Nouvelle, happy together.

“Good Resolutions by Bonne Nouvelle” #BNBR25
This year, Bonne Nouvelle repeats for the 3rd time its major national campaign for Dry January “Les Bonnes Résolutions by Bonne Nouvelle” #BNBR25; through an ambitious 360° operation:

* In multi-brand stores, sales promotions and theatrical events combined with discount coupons.
* In digital, a major competition on Instagram and Facebook, where participants will be asked to comment on their best resolutions for the year 2025. The perfect opportunity for Bonne Nouvelle to present its three new mocktail recipes on social networks – “Happy Cocktails” in mulled wine, pear and blackcurrant flavors.

The #BNBR24 national campaign resulted in a +38% increase in sales of alcohol-free wine of all brands, and +50% in-store sales!
Cordier by InVivo, historically innovative in NOLOW beverages
Thanks to its pioneering expertise in various de-alcoholization techniques, and its complete mastery from sourcing to bottling, Cordier innovates every day to offer new NOLOW beverages that inspire and delight the consumers of today and tomorrow.
In 2024 Cordier preempted the low-alcohol wine segment with its new LOW MATTER WHAT brand: 6% alcohol Vins de France, which contain just 40 kcal in a 10cl glass, compared with 79 kcal in a glass of classic 13% wine.

About Bonne Nouvelle

Bonne Nouvelle – Happy together
Bonne Nouvelle has been established in France for over 30 years, and is the No. 1 alcohol-free wine brand in France. Bonne Nouvelle offers several ranges of “pleasure” drinks, full-bodied and fruity, to share with friends or family for a moment of conviviality, alcohol-free and low in calories: only 16 to 29 kcal per glass compared with 70 kcal in a classic glass of wine. Products rigorously selected by our oenologists according to precise specifications and thanks to a unique de-alcoholization process for authentic pleasure to suit everyone’s tastes. Bonne Nouvelle, the brand that brings us together in all our diversity, without barriers, healthy brakes.

About Cordier

Cordier – Committed today, Creative for tomorrow
Created in June 2015, Cordier by InVivo is a subsidiary of the French national union of agricultural cooperatives, InVivo. Cordier by InVivo works to build strong international brands drawing on a vineyard base of 29,000 hectares spread across Bordeaux, the South West, Languedoc, Roussillon, the Rhône Valley and Beaujolais. It is a vertically integrated global player, with 10 partner cooperative wineries (4,100 winegrowers), distribution companies based in countries with high wine consumption and its own bottling plants. As a producer, marketer and distributor, Cordier by InVivo’s raison d’être is to generate responsible value by creating beverages that inspire and delight today and tomorrow generations.

Press Contact :
Constance Boulart – Marketing Director – constance.boulart@cordier.com